Our Journey

Our story began in 2000 when director Mike Rowe founded an agency specialising in social media and Word of Mouth marketing.

The business grew exponentially, working with some of the best brands on the planet before being sold in 2022, for £100M+ when it employed more than 200 people, with six offices around the world.

The Advocacy Agency was formed in 2019 to further develop what Mike sees as a huge opportunity to redefine brand advocacy and the way companies market themselves, their products and services.